our strategy

OUR PASSION IS TO PROVIDE MORE FOOD TO MORE PEOPLE, MORE OFTEN.

We believe in doing more… with a single minded passion to provide more food to more people, more often. We believe that by nourishing people while sustaining our resources, everyone wins. Communities will be enriched, employees inspired and our customers and shareholders will enjoy the benefits.

In our Passion to do “more”, we are driven by a desire to improve people’s access to nourishing food while achieving sustained business growth. The three “mores” of our Passion are a simple expression of our interlinked social and business agenda.

MORE
FOOD
means delivering more nourishing food, better value and greater choice to our consumers. We achieve this as a business by building our portfolio with strong brands and by gaining a bigger share of consumer meals by driving added-value products and relentless innovation.
MORE
PEOPLE
means making food choices available to all people, not just some. Doing so requires us to increase our market share in our existing categories and find new consumers in new categories and markets.
MORE
OFTEN
means providing affordable food to everyone, every day, everywhere. We will achieve this by reaching new consumer occasions through increased distribution of our products and better market penetration.

OUR VALUES

A strong value system underpins our business model, drives our strategy and informs our behaviours at all levels.

RESPECT FOR PEOPLE
goes hand in hand with seeing and doing things differently. By treating all people with dignity and fairness, we get to create a diverse, inclusive, performance-based culture where people are inspired to be the best they can be.
SEEING AND DOING THINGS DIFFERENTLY
is our key competitive advantage, and the reason why we can keep moving forward and achieving more. We are energetic, passionate and driven by a desire to innovate in every part of our business. Not only do we encourage change to create value, but we embrace it to stay relevant.
UNCOMPROMISING INTEGRITY
ensures that we are consistently ethical in our conduct, and that honesty and transparency govern all our business relationships.
ACT RESPONSIBLY
is a collective mandate that drives our actions at all levels. We believe that we have both a responsibility and accountability for the protection of the environment, and the wellbeing of the communities, in which we operate.

OUR AMBITION

Our ambition is to build a profitable business of scale by creating food brands that matter. Having expanded our scale through strategic acquisitions in 2013/14, we are now working towards a goal of doubling our revenue in five years, whilst driving a steady and sustainable improvement in operating margin. To realise our ambition, we are dedicated to creating food brands that people love – brands that make an impact on their lives and cater to their needs.